Tomorrow Tomorrow (Thursday 7th July) is a day I have been waiting for since March, when I first met Sinead Norenius iFabbo.com Co founder and founder of Beautisol in New York at an event hosted by Jane Wurwand founder of Dermalogica. (See post http://officiallyhot.com/2011/03/my-americas-adventure-part-1-ny-joinfite-org/ for further details of that event)
So I have spent the last few months organising this event under the guidance of Tonia Korakis iFabbo’s other Co founder and Meg Hall iFabbo UK’s first member. Wow its almost here so I have attached the official press release to let you all know how fantastic the event is going to be and what brands are participating.
iFabbo Launches in London with VIP Blogger Event
The beauty, fashion and lifestyle organization holds its first event overseas
San Francisco, CA – June 30, 2011 – iFabbo, an international organization for beauty, fashion and lifestyle bloggers will make its first UK appearance on Thursday, July 7, 2011. The launch event will take place at the chic and trendy Powder Room in Soho from 7 p.m. – 9 p.m. The evening, open only to iFabbo members, will allow attendees to create professional contacts, view up-and-coming products, learn about the latest trends, and meet both established and fresh to the scene brands.
iFabbo is a member-only organization that promotes a healthy blogosphere by uniting beauty, fashion and lifestyle bloggers with brands. The organization provides a platform for education and support to ensure that members remain credible and ethical within the blogosphere. iFabbo also allows fashion and beauty brands to interact and work directly with bloggers within the industry that they ordinarily may not be able to reach. Brands are educated on how to interact with bloggers and other on-line influencers as well as have the opportunity to participate in large and prestigious events. Bloggers who display the iFabbo seal of approval, are immediately recognized as credible and reliable by consumers, organizations and others within the blogosphere.
“When the idea of iFabbo was first born, our goal was to create an environment where bloggers and brands would be exposed to opportunities that they wouldn’t otherwise have, and that’s why we hold these VIP blogger events” said Tonia Korakis, Co-Founder of iFabbo. “We are thrilled with the response we’ve received from both bloggers and brands so far… and even more enthusiastic to be launching overseas. London is our first stop, but it will not be our last. There are millions of bloggers based outside of the United States and we want them to know that we have not forgotten about them, and that we’ll be in a major city near them soon.”
The event is sponsored by the following companies: American Apparel (http://www.americanapparel.com), Beautisol (www.beautisol.com), ColbertMD (www.colbertmd.com), Collection 2000 (http://www.collection2000.co.uk), Eylure (http://www.eylure.com), Elegant Touch (http://www.eleganttouch.co.uk), Murad (http://www.murad.com), Paul and Joe Beaute (http://www.paul-joe-beaute.com), Rocktails, The Cake in a Cup (http://www.thecakeinacup.co.uk), The Powder Room (http://boutique.thepowderpuffgirls.com), Witch Skincare (http://www.witchskincare.com), MAKE UP STORE(http://www.makeupstore.se) .
Blogger membership is free but each blog goes through an extensive review process. Members are expected to be credible and ethical within the blogosphere. For more information on iFabbo or the event log on to www.iFabbo.com or send an email at email@example.com
iFabbo (International Fashion & Beauty Bloggers’ Organization) founded in 2010, helps unite the leaders in the fashion and beauty profession to promote individual and professional growth. iFabbo educates bloggers on social media and best blogging practices and approach. iFabbo also introduces fashion and beauty brands to top bloggers in the industry along with online influencers and provides education on how to act and interact on the blogosphere and with bloggers.